Case Studies

Conundrums solved by Conduit Collab.

Conundrum: How do you resurrect WICKED now that the Green Witch has landed at The Pantages in Los Angeles?

To celebrate the 15th anniversary of the global phenomenon WICKED in Los Angeles, we needed to think outside of the box with Jackie Burns – the longest running Elphaba. Over a decade since it hit the Great White Way, how do you heighten the visibility of this box office smash? Think GREEN. Emerald green. The role of Elphaba requires a phenomenally dynamic vocal range , a multifaceted acting repertoire, and well…being green. Sometimes that entails being green for 13 hours a day! What’s the Wicked Witch’s beauty regime sans green? The Hollywood Reporter asked that very question. Jackie Burns promo trailer | The Hollywood Reporter article

Conundrum: How do you celebrate the 40th Anniversary of The Doors when Jim’s been dead for decades?

To celebrate The Doors 40th Anniversary and celebrate their induction into The Grammy Hall of Fame we shut down The Sunset Strip. Traffic was stopped. We took ownership. The Whisky-A-Go-Go (8901 Sunset Blvd.), Book Soup (8818 Sunset Blvd., formerly the site of the Cinematheque 16) and The Cat Club (8911 Sunset Blvd., former home of London Fog) – ours for the evening.

For the first time in decades the remaining members of The Doors were joined on stage by the likes of Perry Farrell (Jane’s Addiction) and Linkin Park’s Chester Bennington to sing in Jim’s place. Anthems like “L.A. Women” and “Light My Fire” could be heard reverberating off the streets of the historic Strip.

Today | WMMR

Conundrum: How do you reinvigorate down-and-out Downtown Los Angeles as a live music destination?

Welcome to Club Nokia. The 2,300 seat, state-of-the-art venue is the newest addition to L.A. Live’s $2.5 billion sports and entertainment project. The club’s massive stage and pristine sight lines guarantee that any seat in the house is a great one – especially opening night with indie rock legend, Beck. The Goldenvoice promoted venue will host over 150 shows a year and feature an assortment of Grammy winning artists and primetime comedians.

Billboard

Conundrum: How do you take SXSW by storm with new Reggae artist Mishka?

You bring Matthew McConaughey. McConaughey created j.k.livin records for one reason…to bring the Bermudian rock reggae artist Mishka’s music to the masses. Having toured heavily for over a decade Mishka had his niche audience, but with McConaughey’s support, the artist entered a new stratosphere while in Austin, TX. The two set SXSW on fire with coverage in Rolling Stone, MTV News, and an appearance on The Rachel Ray Show. The result? Mishka’s latest album, Above The Bones, premiered at #1 on Billboard’s reggae chart and garnered him the title of iTunes Best New Artist.

Rolling Stone
Rachel Ray
MTV

Case Studies - The Conduit Collab.